How to Bring More Moms to be into your Practice (Part 2 of 4)

So let's talk about some of the things I have coached doctors on over the years so you too can build the practice of your dreams.  With these tools and the right "why" you will be well on your way.   Let's get started....

Who you need to develop relationships with in your community.

It’s one thing to target our marketing towards pregnant women, but it’s quite another to market to the people who also market to pregnant women.  It’s so much more effective to do this.  Let me explain what I mean….

You can talk to moms to be and other practice members about pregnancy care and ask for referrals and that works really well.  Hopefully, you have good experience with asking for referrals from your own practice members.  If not, you better get moving.  It is by far the fastest, easiest and most cost effective way to get new practice members into your office. 

Simply identify the people who you like the most (the ones who keep appointments, pay for their care and just down right love you)  You ask these people because you want more people like them.  You don’t want the hemorrhoids of your practice referring more people like themselves right? 

Once you’ve identified the favorites, mention to them “Hey Bill, did you know that chiropractic care is an essential ingredient for a healthier pregnancy?”  Gee Dr. Karen I did not know that.  So Bill, who do you know that is pregnant that you wish was getting adjusted?  Nobody or my niece.  Great, here’s a gift certificate for your niece to get a chiropractic check up to make sure her and her baby are at their optimum best.  It expires in 2 weeks so don’t forget to give this to her.  This works great!!!! 

But what happens when you ask people for referrals who see & care for dozens of pregnant women each and every day?   You're practice can explode right?  If these people understand chiropractic and WHY (again, the why is very important)  they should refer to you, imagine the impact on your practice?  The midwives & doulas I work with send me 5-6 new patients every week!  Could we do that w/o their referrals, maybe?  But honestly, I don’t want to work that hard.  So in essence, these other professionals build my practice for me.  I do not pay advertise my chiropractic office yet I consistently get 5-6 NPMs every week.  I’d like to share with you how I do that. 

For the past 23 years I have had the honor and privilege to work very closely with 3-4 midwives and several doulas in my community.  In fact, for about 6 years, I saw women in a local birth center every week. They have referred literally hundreds of pregnant women for chiropractic care in my office.  The midwife who owns the birth center begged me to see patients there. So I did. Pretty cool, huh? 

So it’s vital to develop relationships with other professionals who will build your practice for you.  Got it?  Good.  Don’t worry, I’ll explain how I did it in another post, OK?

If you can't wait until then...just schedule a strategy session with me (100% FREE) and we can jump start your progress right now.

How to Bring More Moms to be into your Practice (Part 1 of 4)

How To Bring More Moms-To-Be Into Your Practice  

Since I started the Premier Pregnancy Practice, I get emails, phone calls, and instant messages from doctors all over the planet asking about how to get more moms in the office.  Let's take a look at this.  

I’d like to remind you that I am so happy & honored to share with you some key points in pregnancy care and how to build a pregnancy care practice. 

Like you, I am always striving to improve and upgrade myself and my practice so I study a lot.  Lately I have been studying the art of marketing and promoting business.  Yes, we are business men and women…we also happen to be doctors of chiropractic, but really we are in business. 

So , it's really important to learn about promoting a business. Ready? 

Let's look at some basics:

1. Finding your why.
2. With whom you need to develop relationships in your community.
3. Reputation. 
4. Press releases.

Finding your why

When I talk to members of of the Premier Pregnancy Practice, I always get the same questions from them.  Karen, how do I get more moms to be in my office?  How do I start a relationship with the midwives in my town?  Who should I ask for referrals?  My first question I ask is WHY do you want to serve more moms to be?  No matter what your goal, be it personal or professional, unless you can answer the "why", chances are you will have TOUGH TIME reaching your goals.

Let's start with identifying your why.

Just returning to practice after being out for 5 years while raising kids.  She was back in the office and requested my help to help her get started again.  Lucy didn't have a why when I first asked her.  When I asked her why she wanted to see the # of visits she chose, her answer was because that’s how many she thinks she can comfortably see during the hours that she works.  Now, please don’t misunderstand, I am not trying to make her wrong in any way I’m just trying to demonstrate why the WHY is so vitally important.  Then after 2 months of soul searching, she told me she found her why…she discovered she'd like to go on a vacation.

Ethel on the other hand, was rock bottom.  She was either going to make it or quit.  She HAD to be profitable or else.  Things got so bad for her, she had to borrow over $20,000 last year from her mom just to keep her practice afloat.  Then her dad just died.  When I asked her to tell me her why she shared she wanted to pay back her mom all of the money she has borrowed over the years and then take her on the vacation of her dreams. 

Who do you think doubled her practice this year? Who do you think was able to build a pregnancy niche in her community?

Now they both received the same instruction, coaching and materials from me, but only one was extremely pro-active AND successful because she has a strong enough "why".  Make sense?  She wanted to win when the other doc was just trying not to lose.  There is a difference. 

What's YOUR why? Is it to win big or just not to lose? Do you need help with finding your why? Let's chat and figure that out together. Schedule a free strategy session. .

Top 5 Reasons (Part 5) you aren't building your pregnancy practice (part 5 of 5)

Since creating the Premier Pregnancy Practice™

in early 2018, I have spoken to hundreds of chiropractors world wide and I've learned a lot about pregnancy practices all over the planet.

Here's what I discovered so far. Almost ALL of the doctors struggling in their pregnancy practices are struggling for the SAME five reasons and ALL of these reasons are a bunch of hooey!

The first "reason" is that many doctors believe that the midwives in their town ALREADY have a pregnancy care chiropractor to refer patients.

The Second "reason" I hear a lot is .... "I don't know any midwives"

The Third "reason" I will discuss is.... OB's don't refer to chiropractors

The Fourth "reason" is .....I don't have to do much because I'm certified in this or that and I'm on a list...."

The Fifth "reason" is There are already so many pregnancy chiropractors in my town.

Here's why THAT "reason"is a bunch of hooey

• So what? Have you ever been to a medical building next to the hospital that's 5 floors high with 60 doctor's office on each floor?
• Talk about saturation....yet, the dermatologist (one of 112) that you are going to see to have that wart frozen off your son's hand, is in there and you found her (and not the other one's) because your neighbor thought she was great and highly recommended her. Get it?
• Learn how to be that doctor that EVERYONE in your town knows and refers to.
• Re-read the last 4 emails in this series for a refresher on how to do that.
• ask for help if you need it.
• Be THE pregnancy chiropractor in your town....not just another one.

See? A bunch of HOOEY!

Have a great day!

Want more help? Let's chat. Set up a free strategy session (in your time zone) here.

Top 5 Reasons (Part 2) you aren't building your pregnancy practice

Since creating the Premier Pregnancy Practice™

in early 2018, I have spoken to hundreds of chiropractors world wide and I've learned a lot about pregnancy practices all over the planet.

Here's what I discovered so far. Almost ALL of the doctors struggling in their pregnancy practices are struggling for the SAME five reasons and ALL of these reasons are a bunch of hooey!

The first "reason" is that many doctors believe that the midwives in their town ALREADY have a pregnancy care chiropractor to refer patients.

The Second "reason" I hear a lot is .... "I don't know any midwives"

Here's why THAT "reason"is a bunch of hooey

• Who do you know that DOES know a midwife?
• Again, what about OTHER practitioners?
• Doulas
• Massage Therapists
• OB/GYNs
• Lactation consultants
• Childbirth educators
• Yoga instructors
• Pelvic Floor therapists
• yada yada yada - you get the idea.
• What about specialty stores (maternity stores for example) that cater to pregnant women?
• Don't forget classes and workshops. Go to them or, better yet, host them in your office.
• There are LOADS of other people you can connect with who aren't midwives - think outside the box.

See? A bunch of HOOEY!

Have a great day!

Want more help? Let's chat. Set up a free strategy session (in your time zone) here.

Top 5 Reasons (Part 4) you aren't building your pregnancy practice

Since creating the Premier Pregnancy Practice™

in early 2018, I have spoken to hundreds of chiropractors world wide and I've learned a lot about pregnancy practices all over the planet.

Here's what I discovered so far. Almost ALL of the doctors struggling in their pregnancy practices are struggling for the SAME five reasons and ALL of these reasons are a bunch of hooey!

The first "reason" is that many doctors believe that the midwives in their town ALREADY have a pregnancy care chiropractor to refer patients.

The Second "reason" I hear a lot is .... "I don't know any midwives"

The Third "reason" I will discuss is.... OB's don't refer to chiropractors

The Fourth "reason" is .....I don't have to do much because I'm certified in this or that and I'm on a list...."

Here's why THAT "reason"is a bunch of hooey

• Many certifications don't mean a lot to pregnant women or their caregivers. THEY are not educated as to what that means. So, it does nothing for your practice.
• I hear from docs all of the time that they thought they'd get A or B from certification, but left the seminars they attended with nothing to show for it - no real changes in strategy or clinical skill and surely no more confidence than before.
• I know that's not true for everyone. No commentary necessary
• I also know that is IS true for a lot of the doctors I spoke to.
• Having a certification is great. Don't get me wrong. It just doesn't help you when you are on a list with dozens of other doctors in your town who are also certified.
• Being one of many, does not grow your practice
• Having clinical excellence, experience, and confidence will make you stand out - whether or not you're certified in a technique.

See? A bunch of HOOEY!

Have a great day!

Want more help? Let's chat. Set up a free strategy session (in your time zone) here.

Top 5 Reasons (Part 3) you aren't building your pregnancy practice (part 3 of 5)

Since creating the Premier Pregnancy Practice™

in early 2018, I have spoken to hundreds of chiropractors world wide and I've learned a lot about pregnancy practices all over the planet.

Here's what I discovered so far. Almost ALL of the doctors struggling in their pregnancy practices are struggling for the SAME five reasons and ALL of these reasons are a bunch of hooey!

The first "reason" is that many doctors believe that the midwives in their town ALREADY have a pregnancy care chiropractor to refer patients.

The Second "reason" I hear a lot is .... "I don't know any midwives"

The Third "reason" I will discuss is.... OB's don't refer to chiropractors

Here's why THAT "reason"is a bunch of hooey

• Some OB's do not refer to chiropractors, but to say that ALL do not is simply not true.
• Ask the doulas and midwives in your town, which OBs do they enjoy working with.
• Chances are good that if the OB works well with midwives and doulas, then they are more likely to be open to working with DCs as well. You've got nothing to lose, so ask.
• Why do you think they don't refer? What blocks need clearing up? Do they really know what you do? Can you teach them?
• Again, what about OTHER practitioners?
• Doulas
• Midwives
• Massage Therapists
• OB/GYNs
• Lactation consultants
• Childbirth educators
• Yoga instructors
• Pelvic Floor therapists
• yada yada yada - you get the idea.

See? A bunch of HOOEY!

Have a great day!

Want more help? Let's chat. Set up a free strategy session (in your time zone) here.

Top 5 Reasons (Part 1) you aren't building your pregnancy practice

Since creating the Premier Pregnancy Practice™

in early 2018, I have spoken to hundreds & hundreds of chiropractors world wide and I've learned a lot about pregnancy practices all over the planet.

Here's what I discovered so far. Almost ALL of the doctors struggling in their pregnancy practices are struggling for the SAME five reasons and ALL of these reasons are a bunch of hooey!

Let me explain...

Every single doctor I spoke with this year complained about one of five different things in their way and couldn't see their way past that "thing". It's not their fault, no one ever showed them, but once I put on my captain obvious hat and pointed out the hooey...MAN, were they angry.

In no particular order, I'm going to point out the hooey AND I'm going to share with you how to delete that stinkin' thinkin' to help you to build, grow, and perfect your Premier Pregnancy Practice. No sales pitch. No strings attached. Just good old fashioned information to help you.

The first "reason" (I put "reason" in quotes because it's really not a reason at all. It's an illusion and needs to go.) is that many doctors believe that the midwives in their town ALREADY have a pregnancy care chiropractor to refer patients.

Here's why THAT "reason"is a bunch of hooey

• Do ALL midwives ALL have one single doctor they will refer to? REALLY?
• If yes (and it's never completely a yes) what about OTHER practitioners?
• Doulas
• Massage Therapists
• OB/GYNs
• Lactation consultants
• Childbirth educators
• Yoga instructors
• yada yada yada - you get the idea.
• What about getting to know the other pregnancy chiropractors in your town and be the overflow doctor? I have a waiting list 6 weeks long. If I have a patient that won't/can't wait to be seen by me, I refer to a nearby doctor that I KNOW can handle her. Capice?
• Additionally, many chiropractors don't want to care for pregnant patients, offer your assistance here, too. Offer to manage another chiropractor's pregnant patient and dismiss their case once their postpartum care has ended.

See? A bunch of HOOEY!

Have a great day!

Want more help? Let's chat. Set up a free strategy session (in your time zone) here.