So let's talk about some of the things I have coached doctors on over the years so you too can build the practice of your dreams. With these tools and the right "why" you will be well on your way. Let's get started....
Who you need to develop relationships with in your community.
It’s one thing to target our marketing towards pregnant women, but it’s quite another to market to the people who also market to pregnant women. It’s so much more effective to do this. Let me explain what I mean….
You can talk to moms to be and other practice members about pregnancy care and ask for referrals and that works really well. Hopefully, you have good experience with asking for referrals from your own practice members. If not, you better get moving. It is by far the fastest, easiest and most cost effective way to get new practice members into your office.
Simply identify the people who you like the most (the ones who keep appointments, pay for their care and just down right love you) You ask these people because you want more people like them. You don’t want the hemorrhoids of your practice referring more people like themselves right?
Once you’ve identified the favorites, mention to them “Hey Bill, did you know that chiropractic care is an essential ingredient for a healthier pregnancy?” Gee Dr. Karen I did not know that. So Bill, who do you know that is pregnant that you wish was getting adjusted? Nobody or my niece. Great, here’s a gift certificate for your niece to get a chiropractic check up to make sure her and her baby are at their optimum best. It expires in 2 weeks so don’t forget to give this to her. This works great!!!!
But what happens when you ask people for referrals who see & care for dozens of pregnant women each and every day? You're practice can explode right? If these people understand chiropractic and WHY (again, the why is very important) they should refer to you, imagine the impact on your practice? The midwives & doulas I work with send me 5-6 new patients every week! Could we do that w/o their referrals, maybe? But honestly, I don’t want to work that hard. So in essence, these other professionals build my practice for me. I do not pay advertise my chiropractic office yet I consistently get 5-6 NPMs every week. I’d like to share with you how I do that.
For the past 23 years I have had the honor and privilege to work very closely with 3-4 midwives and several doulas in my community. In fact, for about 6 years, I saw women in a local birth center every week. They have referred literally hundreds of pregnant women for chiropractic care in my office. The midwife who owns the birth center begged me to see patients there. So I did. Pretty cool, huh?
So it’s vital to develop relationships with other professionals who will build your practice for you. Got it? Good. Don’t worry, I’ll explain how I did it in another post, OK?
If you can't wait until then...just schedule a strategy session with me (100% FREE) and we can jump start your progress right now.
If you can't wait until then...just schedule a strategy session with me (100% FREE) and we can jump start your progress right now.
